Design Strategy by Marcelo Lopes Design

Marcelo Lopes Design Discloses The Caesar Park Hotels and Resorts Design Strategy

Marcelo Lopes Design, the thinktank behind the highlighted work Caesar Park Hotels and Resorts - Design Strategy by Marcelo Lopes Design explicates, The main goal of this new project was to save resources. Results include: fifty percent reduction in the number of items in the visual identity manual, less paper consumption, creation of the new index structure of the visual identity manual facilitating the search for the items, improved durability (Some support materials were substituted.) And a sustainable design was achieved by replacing some plastic or TNT materials with 100% cotton fabric. All paper types specified in the new project are FSC certified papers..

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VIA: http://competition.adesignaward.com/design.php?ID=27715

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