Interbrand Shanghai Consumer Brand Team's Bacardi Breezer Be Bold Limited Edition Spirits

Interbrand Shanghai Consumer Brand Team Spotlights The Bacardi Breezer Be Bold Limited Edition Spirits

Interbrand Shanghai Consumer Brand Team, the project leader of the displayed work Bacardi Breezer Be Bold - Limited Edition Spirits by Interbrand Shanghai Consumer Brand Team explicates, Interbrand was briefed to create Breezer's first-ever Limited Edition that screams internationality, sets its sights on the China market, and be irresistible to young females. The challenge was to keep the design uniquely true to the essence of each flavor, and yet still relevant to our female audience. The solution was a spontaneous physical interaction with each fruit’s appearance and texture, like squeeze a lime, so it is relevant to the product category. A twist was added to transform each bottle a special personality that reflects the bold and daring characteristics of female..

Interbrand Shanghai Consumer Brand Team's Bacardi Breezer Be Bold Limited Edition Spirits Images:

VIA: http://competition.adesignaward.com/design.php?ID=34049

End of the article, click here to go back to previous page, or alternatively go back to Design Newspaper homepage.

Design Agency

Warning: include_once(function-spinner.php): failed to open stream: No such file or directory in /nfs/c06/h01/mnt/154591/domains/designnewspaper.net/html/article.php on line 279

Warning: include_once(): Failed opening 'function-spinner.php' for inclusion (include_path='.:/usr/local/php-5.6.21/share/pear') in /nfs/c06/h01/mnt/154591/domains/designnewspaper.net/html/article.php on line 279

Fatal error: Call to undefined function TextToSeed() in /nfs/c06/h01/mnt/154591/domains/designnewspaper.net/html/article.php on line 280