The exhibition booth was designed to reconnect people with the core of IVC: the mother rolls of the base materials. They were upcycled & integrated in the heart of the booth. The rolls are used as an architectural element and can be used again in production after the trade show. The design illustrates the vision that IVC wanted to communicate: to think beyond flooring. The floor of the booth also contained a work of art by Glenn Sestig, demonstrating the possibilities of the collection.
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